Although we are already in February, you are still in time to catch up and know the central SEO forecasts and trends for this 2020. You know, it is vital to be updated because these developments are going to force us to make changes in our SEO strategies focused on web positioning.
The User Experience As The Basis For Everything
There are no changes here. It remains one of Google’s primary goals. As we discussed in other blog posts, it is about offering users the content they are looking for and doing it in the most original and fastest way possible. Therefore, our website must meet Google’s requirements and guidelines to improve SEO positioning.
We talk about the search intent (search intent), something that will have more and more weight. This is Google’s ability to understand whether or not a page responds to what users are looking for.
On the other hand, the enriched data will be reflected more clearly in the SERPs. They are the acronym for Search Engine Results Page, the results pages of a search engine, such as Google or Bing. In other words, they are the pages that appear after we search, with the results ordered. The more optimized a website is based on the search engine quality criteria, the more possibilities we will have to position it better in the SERPs. The search engine shows more and more naturally direct results whose information it obtains from one or another web.
On the other hand, in 2020, voice searches will continue to be a dominant SEO trend. The consumption of more and more visual multimedia pieces is also growing to create marketing campaigns that better enter through the eyes. Voice searches can be done directly from Google or from smart speakers like Echo or Google Home. A trend in search habits that forces every marketing agency Thailand to adapt campaigns to more semantic phrases and the use of longtails at the keyword level.
The speed of loading a page and its performance are critical factors for positioning. Google recommends that the first does not exceed 3 seconds.
So important is that, not long ago, Google included in its Search Console tool and beta, a report dedicated to this topic to detect slow websites and notify us in Google Chrome. Other factors that will continue to have an impact this year are tracking and indexing—also multimedia content since marketing is increasingly visual: videos, infographics, animated images, etc.
Changes In The Google Algorithm
Many times we have talked in this blog about the changes in the Google algorithm. The last acquaintance? Bidirectional Encoder Representations from Transformers, known by its acronym BERT. It works as a neural network that seeks to take into account the full context of the words. This algorithm can process and predict the new search queries that users perform. Google recognizes that these improvements seek to improve language comprehension, especially in the case of more natural and conversational language queries. Anyway, this update will not affect SEO but will be limited to improving the way of understanding the natural language used in search engines.